Digital marketing agency Propellernet has created an online repository of information about forest life for UK breaks specialist Forest Holidays.
Forestipedia went live this week offering detailed information about the flora and fauna of the UK’s woodlands.
The resource is the latest example of rich content being developed for travel firms by search experts in the travel sector.
Inspiration for the idea came from research on wellbeing that showed 3.5 million adults have not visited the natural environment in the previous year.
Forestipedia allows the operator to showcase the expertise of their forest rangers on all aspects of the UK’s forests.
Content has also been commissioned from freelance writers about the benefits of engaging with the great outdoors.
Paula Hall, author of Improving Your Relationships For Dummies has written a piece on how holidays can improve your relationships and travel writer Norman Miller has written about foraging for food.
There is also a beginners’ guide to stargazing and a guide to winter in the forest.
Mark Henshall, content director travel at Propellernet, said: “It’s excellent that Forest Holidays is using its knowledge, experience and passion for the natural environment to create an exciting and varied platform which will help people explore and discover its woodland.
“Looking forward, we’ll be harnessing their expertise to produce inspiring and genuinely informative content such as forest ranger blogs, Q&As with nature experts and cycling and dog-walking maps.
“Forestipedia is an engaging hub where people can enjoy dropping in to make informed choices and get the most out of their holiday.”
Jill Grinsted, Sales and Marketing Director at Forest Holidays commented: “We’re very proud of what we have achieved with this new resource.
The launch content is only the beginning as we have plenty of new content ideas for 2013 onwards. We’re also keen to hear from lovers of the forest to understand what they would like to see on Forestipedia in the future.
“The whole purpose of Forestipedia is to be a genuinely useful and engaging resource which offers an insight into life in the forest.”