Travolution Summit 2016: Full roundup

Travolution Summit 2016: Full roundup

Check out our gallery from the day


Visionaries will power the paradigm shift as growth slows

Travel firms using video marketing need to play on people’s emotions in order to stand out from the “blizzard of content” available online…

Regulation ‘helps’ sharing economy build on exponential growth
Regulation of the sharing economy gives it the trust it needs to continue its exponential growth, the Travolution Summit has heard…

‘Know your markets before you go global’, says international panel
Travel firms must make sure they are in the right markets before they decide to go global, the European president of Travelzoo has warned…

Three travel tech start-ups in Dragon’s Den-style pitch
Three travel tech start-ups went before judges in a Dragon’s Den-style pitch to show delegates their innovative new businesses at the 2016…

Consumers getting savvy towards fake reviews
More people are writing fake travel reviews but consumers are starting to clock on, a user feedback platform has warned…

‘Mobile bookings are the future’
Travel firms needs to pump resources into mobile to tap in to the continuing rise in business through smart phones and apps, the…

Emotional marketing will help firms stand out online
Travel firms using video marketing need to play on people’s emotions in order to stand out from the “blizzard of content” available…

Defeat tech rust with digital skills, says Tigerbay
Adoption and not developing or delivering new technology is the bigger challenge in travel, according to software specialist Tigerbay…

Tips to avoid being strangled by a legacy approach
Organisations in the digital age must get everyone in the business to think about what technology means for them if they are to move away from…

Play on customers’ emotions with humanised tech
Travel marketing campaigns that appeal to customers’ emotions are poised to become more mainstream, this week’s Travolution Summit was…

Bots will help travel firms go global instantly, says SDL
Artificial intelligence will help firms go global faster in different languages by creating tailor-made websites and generating millions…

Cloud IQ predicts shift towards conversion optimisation
There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two…

See how the day unfolded on social media #TravoSummit

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