First Choice and Propellernet develop interactive animal finder map

An interactive destination map service has been developed by all-inclusive tour operator First Choice aimed at wildlife enthusiasts.

The Where in the World map includes information on where different animals can be found and which seasons they are more likely to be seen in.

The map has been developed with search engine specialist Propellernet and animation firm RamJam and includes information for younger travellers on animals’ eating habits, weight and size.

The animals can also be filtered on the basis of whether they are air, land or sea dwellers.

The new map follows on from First Choice’s Eco-traveller programme which teaches children about the importance of sustainable tourism.

First Choice sustainable product manager Sean Owens said: “In developing this interactive world map we hope to engage with our travellers even more on the world around them, especially our younger ‘explorers’. This is a fun and innovative way to achieve that”.

Mark Henshall, content director travel at Propellernet, added: “It’s fantastic that First Choice is thinking so innovatively about how to connect with its audience and co-create content with them. Making this kind of project open only serves to improve it.”

The new map is available on First Choice’s blog. Travellers are being encouraged to join the conversation on social platforms with the hashtag #animalspotter.

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