Skyscanner claims to have become the first travel metasearch search site to start partner quality ratings for providers.
The ratings, based on feedback from the travel search site’s travellers, give users the ability to distinguish providers abased on the quality of the booking service, not just on price alone.
The quality ratings offer the opportunity for airlines and OTAs to gain invaluable feedback from millions of Skyscanner users.
The new feature also provides an instrumental yardstick for travel providers who are able use to the feedback to improve their quality of service.
The ratings, determined from Skyscanner travellers over the past 91 days, score travel providers based on the quality of the booking site, additional fees, the after sales customer support experience and the accuracy of the prices shown.
Travellers will see the score in the search results for a flight after they choose an itinerary.
All airline and OTA partners have been given access to the search engine partner portal Connect as part of the introduction of the new feature.
The dedicated portal has been designed by Skyscanner to allow the meta site’s partners to fully understand how well they are performing in the market to help them improve and optimise their performance.
Travel agent and airline partners have access to analytics including detailed meta-data breaking down feedback from customers, in addition to their current market share on key routes, and API performance.
Chief commercial officer, Frank Skivington, said: “Skyscanner aims to be a true product comparison marketplace, and the first choice distribution platform for airlines and OTAs.
“Our new quality ratings are intended to highlight airlines and online travel agencies who really strive to offer travellers the best customer experience and we feel strongly that users should be able to differentiate travel agents and airlines based on the quality of the service they provide.
“The new feature provides a useful additional benchmark by which partners can measure their ongoing efforts to improve the quality of their service and our tangible consumer data is a unique offering which provides key benefits and insight to all suppliers regardless of their size. We believe the introduction of user ratings is a positive step for the industry as a whole, rewarding quality customer service and transparency.”