Make it social aims for groups market growth

Make it social aims for groups market growth

Social booking technology provider Make it Social is building a client base around live ticketing in travel, sports and large scale festivals.

Partnership deals have been signed with Paylogic, Ticketmaster Sport UK, student tour operator Bus2Alps, travel booking platform TrekkSoft and Surrey County Cricket Club at the Kia Oval.

Make it Social has developed a social booking solution that clients can integrate within their existing systems via an API.

With a secure payment gateway – ‘Group Pay’ – Make it Social aims to bring friends and family together and enables individuals to pay for their own share, taking away the risk and organisational uncertainty from group leaders.

Tim Chambers has joined as chief commercial officer, following senior positions at TicketWeb (UK), which he founded, Ticketmaster and Live Nation.

The company will be growing the team with developer and marketing hires planned following its latest funding round.

Chief executive and founder, Eddie Robb, said: “Socialising checkouts is what we’re all about. The first ever online purchase was made in the 90’s and since then we’ve had the birth of social media with Facebook, Twitter and Instagram allowing us to be highly connected.

“While our friends are only a few clicks away, the checkout flow is exactly as it was back in the day. One person still has to select how many spots to buy and then put it all on their card.”

Chambers said: “Working with Ticketmaster Sport is the first big step for the business as it means we’re now partnered with one of the best organisations in the country to deliver incremental ticketing revenues. We are delivering high levels of new customer data points across our client base and expect to announce a raft of new wins before the year is out.”

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