Global mobile connectivity provider iPass has signed a deal with Turkish airports operator TAV to offer access to its loyalty programme members.
Holders of the TAV Passport Card will be able to gain free Wi-Fi access to the iPass global network of hotspots located in airports, hotels, cafes, train stations, inflight and other public areas.
The program currently has approximately 20,000 members and is available to visitors of TAV’s network of airports, including Istanbul Atatürk (Turkey), Ankara Esenboga (Turkey), Izmire Adnan Menderes (Turkey), Tbilisi (Georgia), Medinah (Saudi Arabia) and Zagreb (Croatia).
The TAV Passport Card aims to transform the time visitors spend at the airport into a pleasant experience by taking advantage of privileges such as free car parking and valet services, discounted transfers, fast-track security points and lounge access.
The deal with TAV Passport is a result of iPass’ recently signed partnership with Hub One which will be offering access to iPass as part of its portfolio to airport customers.
Matthew Recruiter, TAV operation services general manager, said: “Today, it is important to stay connected. In cooperation with iPass, we are pleased to provide our members with unlimited and secure internet access.”
Mato Petrusic, vice president EMEA & Apac at iPass, added: “In today’s ‘Wi-Fi first’ world, being able to offer free and secure Wi-Fi access is a great way to engender customer loyalty.
“We are delighted to be working with TAV to bring the power of the iPass network to thousands of frequent travellers. This is a great example of a business seeing the value of offering premium customers global Wi-Fi access.”