LateRooms launches TV campaign to promote UK hotel discounts

LateRooms launches TV campaign to promote UK hotel discounts is returning to TV screens from Sunday (August 21) with two new adverts promoting discounts of up to 30% at UK hotels.

The adverts will air for almost two weeks to coincide with a sale that concludes on August 31.

The campaign will run across a mix on channels, backed by PR, social and online activity.

The promotion builds on the company’s ‘It’s Going To Be A Great Night’ adverts which appeared until June.

Marketing director, Georgina Crosswell, said: “Whilst we set a clear brief that these adverts needed to make the sale message the unashamed hero of the campaign and provoke a direct response from viewers, we were also extremely conscious that they needed to capture the distinctive and playful tone that we’ve created for the brand. There was no room for a stuffy, dry sale ad.

“It was important that these ads felt like a continuation of the brand campaign and took the ‘It’s Going To Be A Great Night’ story further.

“Marcus Brigstocke, who has again provided his own take on the action for the voiceover, really helped us to tie the two campaigns together and helps us to bring to life the brand’s unique sense of comedy and tone of voice.”

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