Expedia Affiliate Network ties up Telegraph deal

The Telegraph has signed up to work with the Expedia Affiliate Network as the national news title ramps up its own travel retailing operation.

The Telegraph has signed up to work with the Expedia Affiliate Network as the media brand ramps up its own travel retailing operation.

EAN has been brought in to provide online content for The Telegraph’s online travel pages, through which readers can now book hotels.

The site will offer both TripAdvisor and Telegraph customer reviews, as well as the expert opinion of the newspaper’s team of travel writers.

Sean McDonald, vice president sales at EAN, said: “The Telegraph has long had a reputation as a leading source of quality travel journalism, and we’re very excited to be working with them on the expansion of their online travel retail business.

“The Telegraph’s travel team has a fantastic vision for the development of its site, and we’re really looking forward to being a part of that, providing them with access to Expedia’s expansive hotel inventory.”

EAN offers a range of 140,000 hotels worldwide and a best price guarantee on all bookings.

Leo Nelson, digital retail director at Telegraph Media Group, said: “Our travel pages have a large readership of discerning travellers, whose tastes vary widely – so access to as large an inventory of hotel accommodation as possible was essential.

“In addition, we were looking for a partner that allowed us complete flexibility to shape the content to best suit our customers’ needs.

The Telegraph hopes to see a “marked upturn” in the response to the travel advertising on its site through its recent developments to establish itself as a retailer of travel product.