SoftHotel buy moves Sabre closer to full hotel solution

Sabre Holdings has acquired SoftHotel, a company that provides property management tools.

The deal gives Sabre access to SoftHotels distribution and revenue management systems, property management software and remote management tools, moving the technology giant closer to its goal of providing a single comprehensive platform for hotel clients.

SoftHotel is now in the process of being incorporated into Sabre Hospitality Solutions.

The move will help merge Sabre’s property management, customer relations management, revenue management and central reservation systems. It will also reduce complexity and drive down IT costs because the resulting cloud-based program does not rely on on-site servers.

“Our customers want a single provider with a complete solution to manage everything from hotel bookings through to marketing campaigns,” said Felix Laboy, president of Sabre Hospitality Solutions.

“Sabre will lead this industry trend, with a web-based solution that reduces IT costs while providing the latest in hotel management technology. The acquisition of a web-based PMS solution gives Sabre Hospitality Solutions the final component necessary in our pursuit to become a fully integrated Hotel Enterprise Solution.”

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