Kelkoo has announced a partnership with Frommer’s Unlimited to create 50 new destination guides for the Kelkoo travel site.
The new venture is part of a larger push to grow Kelkoo’s brand and develop its European travel presence.
The guides will be used across the UK, France, Denmark, Italy, and Spain and give users’ information on some of the most popular long and short haul holiday destinations. These include New York, London, Paris, Berlin, Dubai and Bangkok.
Chris Nixon, travel managing director at Kelkoo, said: “We are extremely excited to be working with Frommer’s Unlimited, which is renowned throughout the industry for its travel expertise.
“The announcement highlights our continued commitment to re-build our travel proposition across Europe. Since joining Kelkoo’s travel team last year, I have focussed on building the brand’s travel offering and the commission of these new destination guides is just the start of a number of developments we have in mind for the coming year.”