Members-only travel site Jetsetter has launched a personal travel planning service that gives users access to 200 travel writers.
It promises a detailed, personalised itinerary, with experts sourcing hotels, providing local tips and guiding travellers to parts of a culture most people miss.
The new service has some serious advantages, but it also has a serious price. A three hour consultation costs $200.
Customers do get $100 back if they book a hotel through Jetsetter, and are also offered a guarantee that all their accommodation and excursions are booked at the best available rate.
That could make the new service very attractive to travllers planning long trips or looking for a bespoke holiday. It could also be a great way for new hotels and experience providers to promote services.