ebookers.com is launching an ad campaign to drive brand awareness among consumers.
The online travel agency will sponsor ITV’s new weekly four part series, Trevor McDonald’s Secret Mediterranean, which airs tonight at 8pm.
The campaign will include ebookers’ new ‘book easier, travel happier’ brand message and forms part of a wider marketing strategy to drive brand awareness amongst mainstream consumer audiences with a passion for travel.
The new series follows Sir Trevor McDonald as he explores the Mediterranean and unearths some of the forgotten gems that are hidden across the region.
Ebookers will launch a dedicated page of its site featuring deals to the locations Sir Trevor visits, including Santorini, Istanbul, Cairo and Italy’s Amalfi Coast.
Mario Bounas, UK marketing manager offline at ebookers.com, said: “Our sponsorship of Trevor McDonald’s Secret Mediterranean gives the ebookers brand exposure to a core audience with a keen interest in travel.
“This forms part of a wider marketing campaign commencing in January which aims to drive awareness of ebookers, increase the number of visitors to ebookers.com and help to communicate our promise to customers that ebookers.com enables you to book easier, travel happier.”