Kuoni creates Google gadget

Kuoni is using Google as a tool to promote latest holiday offers.

Kuoni is using Google as a tool to promote latest holiday offers.

The operator has created a Google gadget as an interactive and fast way for consumers to source holiday options and the latest deals.

A three-step process brings up tailored holiday types based on when the user wants to travel and duration.

Head of Kuoni UK marketing Naomi Wilkinson said: “We are continually looking at new and innovative ways for customers to interact with our brand.

“This Google gadget ad is another channel for consumers to be able to see at a glance our wide range of special offers we have available based on the holiday type most suitable.

“Consumers want to have information immediately at the touch of a button, or three, as well as an easy and enjoyable experience.”