The agreement broadens the market reach for accommodation providers throughout the globe who use SiteMinder’s technology to link them to online booking websites around the world.
SiteMinder sales and marketing general manager Gary Fog said the deal would generate more exposure for hotel customers particularly in Asia, where HolidayCity.com is one of the top online booking platforms.
He said: “HolidayCity.com offers SiteMinder’s customers exposure to a major new distribution channel focused on the Asian market.”
“We help accommodation providers manage their room availability and pricing across a multitude of online booking sites from a single, easy-to-use web page,” said Fog.
“SiteMinder also automatically captures bookings and drops them back directly into hotels’ reservation systems.
“This seamless, two-way integration slashes man hours and red tape and eliminates the need to manually re-key booking site reservation emails and faxes so it’s a great cost and time saver.
“And we don’t charge commission or lock clients into contracts which are other cost savers for hotels.”
HolidayCity.com chief executive Lee Lai Huat added: “Hotels using SiteMinder can expect to reach a wider global audience and generate more bookings via HolidayCity.com.
“We offer a strong market reach that is particularly advantageous during these challenging economic times.
“Working with SiteMinder also enables HolidayCity.com to establish relationship with new hotel partners and provides an excellent platform for growth.”