Specialist travel industry field marketing company The Network is to expand into new areas with the takeover of another firm in the sector. Trinity Field Marketing was acquired for an undisclosed sum.
The Network, the sixth largest field marketing company in the UK, runs a series of services ranging from running events, product sampling and mystery shopping, to free press distribution.
Managing director Jane Dyson said: “Trinity will both strengthen our existing service offer and open up new markets for us. Ours is a business which continues to pursue growth.”
Trinity director Sheila Lyons said: “We are thrilled to be working for such a forward-looking and progressive company. I’m certain that together, we’ll create one of the most vibrant teams in the industry.”