The world’s first kiosks to sell airline tickets using the Apple iPad have gone live.
The iPad MHkiosks handle ticket sales for Malaysia Airlines in Kuala Lumpur.
The airline’s managing director and chief executive Tengku Dato’ Azmil Zahruddin said: “There is huge interest in the iPad MHkiosks which went live in Kuala Lumpur.
“It is as simple as ABC. You select your itinerary, pay with a credit card, and receive confirmation via SMS and email. There is no printing and no admin fee.
“It will mean better queue management at our ticket offices during peak hours when customers can be re-directed to ‘stand-alone’ iPad MHkiosks.”
The carrier has also adopted MHdeals, which allows passengers to access the best airline deals via Apple iPhones.
“MHdeals is an iPhone augmented reality application that uses the GPS to determine your location and display the nearest airports from which you can access great deals,” said Jim Peters, chief technology officer at airline IT company SITA, which worked with Malaysia Airlines on developing the applications.
“You simply hold the phone in front of you to view the surrounding airports and select one to view flight offers. Passengers can then book their flights through the MHmobile application which SITA developed and launched for Malaysia Airlines last year.”
He added: “’SITA regards these two innovations as very significant breakthroughs for the airline industry which is seeking to provide the online public with additional sales channels and attractive functionality to build customer loyalty. It’s also a fun and interactive way to choose your destination, book a ticket and then fly.”
SITA is also working with onboard airline technology provider OnAir to develop the first in-flight mobile portal which enables passengers to access travel-related services and other information in real time.