Online marketing specialist iCrossing has been bought by media and marketing firm Hearst Corporation.
iCrossing sale to Hearst Corporation agreed
Online marketing specialist iCrossing has been bought by media and marketing firm Hearst Corporation.
The acquisition gives Hearst global digital marketing capabilities, including paid search, search engine optimisation, web development, mobile and social marketing, and data analytics.
Frank A. Bennack, Jr., vice chairman and chief executive of Hearst, said: “Search and online marketing expertise will be an important asset for us, as we continue to look for new ways to reach key audiences through digital marketing for our brands and our clients.
“iCrossing has built a great business and has consistently been recognized as a leader in its field; its strong relationships with top brands and companies are a perfect complement to our own.”
Don Scales, president and chief executive of iCrossing, added: “Aligning with Hearst means a sharing of consumer insights, content, channel expertise and technology that will result in totally new approaches to both digital and integrated marketing for advertisers.”
