Russian OTA enlists OpenJaw technology

Russian OTA Amargo.ru is using Openjaw Technologies for its online distribution.


By using OpenJaw’s online selling platform, Amargo.ru said it could offer its customers “unrivalled flexibility and choice in meeting their travel needs”.


Cutomers can book flights and hotels or they can create personalised holiday packages online by combining flights with accommodation using OpenJaw’s Dynamic Packaging technology.


They can also receive automatic flight reminders via SMS in advance of travel. In addition, the new selling platform enables quick online purchase of travel ancillaries such as insurance and visas.


Amargo.ru said its vision was to provide the best travel offers online to meet the growing demand for travel in both Russia and China.


OpenJaw has delivered the website in three different languages each with its own character set: Russian (Cyrillic), Chinese (Traditional) and English.


Sergei Lavrentyev, e-Commerce Director of Amargo.ru, said: “We engaged OpenJaw Technologies because of their industry experience and their market leading online selling platform. The OpenJaw solution is a perfect fit for our business and provides us with the platform to grow our online offering and achieve our ambitious plans. In partnership with OpenJaw we are planning to add enhanced online functionality and more travel products as the Amargo.ru brand grows.”


John McQuillan, chief executive Officer of OpenJaw Technologies, added: “We are delighted to have been chosen by Amargo.ru to provide them with our market leading online selling platform and Dynamic Packaging technology. We are very pleased with the success of the platform since being launched in both Russia and China; we are now looking forward to working with the team at Amargo.ru as they build on their present success.”

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