Advantage seals deal with CallUma


Advantage Travel Centres has signed a deal with CallUma to offer customers trackable luggage tags and access to emergency text assistance.


CallUma has translators available 24 hours a day to help travellers who can text the word “HELP” to access advice on a range of issues from communicating with overseas medical staff to finding the number of a local Italian restaurant.


The ‘Tag ‘n’ Traq’ luggage tags are printed with international phone numbers which connect baggage handlers to CallUma assistants who speak the same language as they do.


Last summer 98% of lost bags with a CallUma tag on were reunited with their owners. Advantage Travel Centres leisure director Julia Lo Bue-Said said: “These are great added value services for our customers. 


“It’s important that anyone who books with an Advantage member feels that there is help at hand around the clock, which is where ‘Just Text HELP’ comes in, whether it’s to answer a simple question about the local area or to get help for something more serious. 


“The branded luggage tags are also important, a lost bag can wreck someone’s holiday and being able to offer our customers a simple and effective means of avoiding this is a great added extra.


“Both of these services strengthen our commitment to customers in terms of offering quality holidays at value for money prices, but with back-up to help customers if they need help whilst they are away.”


CallUma founder Tony Partridge added: “To be working with such a prestigious consortium is a huge coup for us, we’re delighted that the team at Advantage has seen the value in the services we have to offer.


“We believe that companies who pay attention to detail such as offering customers trackable luggage tags and a service to help them while they are away will see higher levels of customer retention.”


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