Leonardo Hotels has become the first major European hotel chain to sign up for TravelClick’s new pricing and marketing tool Hotelligence360.
Shay Raz, director of revenue and development for Leonardo Hotels, said that the product, would be used not only to maximise revenue from its existing 60 hotels but also be used to help the chain expand into new territories.
“Leonardo already has in place an advanced distribution system,” he said. “Hotelligence360 gives us an in-depth analysis of pricing and ensures that we have historical insight into markets where we are relatively new.”
The chain, which is the European division of Isreali-based Fattal Hotels, has been around in Europe since 2007 and has over 60 properties operating under the brand, including some in Isreal.
It’s major European market is Germany, and it operates in the 3-4-star segment.
“We have ambitious growth plans and the data we get from Hotelligence will help our expansion plans,” he said. “For example, we don’t currently operate in Amsterdam so we don’t know the market.”
He added: “We are looking to develop our franchise model, and access to such a detailed pricing tool will be an added-value proposition to hotel owners.”
Initially, Leonardo will be focusing Hotelligence data on the GDS channels. “It is vital that we get our pricing right for the GDSs because as a relatively new chain we need travel agent distribution.”
Currently around 15% of its bookings are via the GDSs, although for some properties it is as much as 40%.
Leonardo also has a strong relationship with OTAs such as booking.com, hotels.de and HRS, while its brand dotcom is pulling in 10% of revenues.