Flight Centre signs up Digital Visitor for user review platform

Flight Centre has joined forces with rich content specialist Digital Visitor to develop an area on its website for customers to upload their travel experiences.

The community area will launch on Flight Centre’s website and its Round The World Experts service in April.

The interactive section uses Digital Visitor’s Visitor Review technology, enabling consumers to share travel experiences through photos and videos, and destination, tour and accommodation reviews.

The Visitor Review platform, which should also improve Flight Centre’s search engine rankings, may be extended to other Flight Centre brands in the UK.

The technology is also currently being used by VisitBritain.

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