Amadeus and Iberia tie up full content deal


Amadeus and Spanish carrier Iberia have agreed an extension to their full content agreement until 2014.


The deal means agents will be able to access the same inventory at the same prices through the Amadeus global distribution system as direct from the airline.


Iberia executive vice president commercial and customer Manuel López Aguilar said: “We are delighted to extend our commitment to the travel industry with this agreement.


“Travel agents are assured that they will continue to have efficient access to the complete range of our offer through Amadeus for the next five years.”


Amadeus executive vice president, commercial Philippe Chérèque added: “This agreement is a critical part of Amadeus’ strategic initiative to secure long-term efficient access to the content of key airlines worldwide, ensuring functional and content parity with all other distribution channels.


“The agreement brings content security on Iberia flights to our travel agency partners and cost efficiencies to Iberia.”


The deal adds to further long-term agreements Amadeus has recently tied up with airlines including a three year deal with British Airways, five years for Lufthansa and Swiss and three years with Virgin Atlantic.


More than 80% of all airline bookings sold by Amadeus travel agencies worldwide are made on airlines with full content agreements representing over 280 million bookings a year.


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