STA Travel has said it hopes to continue with the rollout of its new Datalex Travel Distribution system after a successful introduction to 300 branches worldwide.
The Datalex TDP system allows the youth market specialist travel agency to operate across multiple GDS and reservations systems.
It is hoped it will improve efficiency both online and in store and open up a wider range of product from distribution multiple sources and destinations.
Peter Liney, chief executive of the STA Travel Group said: “As the largest student and youth travel company in the world, STA Travel faces the ongoing challenge of delivering customer value and operational efficiency within an evolving travel market.
“Datalex has been successful in the implementation of the Travel Distribution Platform in support of our multi-source strategy.
“This enables us to respond more effectively to the needs of our youth travel market and to provide a vast range of travel products and services across multiple channels.
“STA has already reaped rewards in terms of sales, revenue and productivity gains and looks forward to continuing our relationship.”