Premier Inn offers hotel locator service

Budget brand Premier Inn has joined forces with online marketing specialist Artemis8 to unveil a hotel locator service providing location and route information for the chain’s UK portfolio.

Premier Inn Hotels aims to provide business travellers and anyone going on a long journey with information on any of its hotels along the way.

The service, which is already live, simplifies the hotel selection process by asking travellers to enter a destination and then returning location, journey planning and pricing information and providing a link for booking to the main site.

Future versions of the site could also offer additional information on places of interest and events around Premier Inns.

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