Holiday Extras, the UK market leader in pre-booked UK airport hotels and parking, is launching a display campaign aimed at driving sales for its airport parking and airport hotel products with consumers booking late summer getaways. Starting on August 10 and running until September 21, the campaign was created by digital direct marketing agency CheezeDMG.
Established in 1983, Holiday Extras is the UK market leader in pre-booked UK airport hotels and parking. With a turnover of £155 million in 2008/2009, the company made arrangements for 6.2 million travellers, selling 433,186 hotel rooms, 1,114,700 parking bookings as well as travel insurance and holiday car hire.Holiday Extras prides itself on providing the best products, the best service and above all, great low prices.
Pete Oxlade, group account director at CheezeDMG explains the agency’s strategy. “Using five different creative sizes, with four different messages around ‘parking’, ‘hotels’, ‘hotels’ and ‘parking’ and ‘park and fly’, we’ll be focusing on travel specific sites through networks to drive high volumes, and using geographic and demographic targeting and re-targeting to get the best possible wins,” he said.
Ben Alexander, senior marketing manager at HolidayExtras.com added: “With the ‘BBQ summer’ failing to transpire, people are looking to escape the UK, resulting in a rush on overseas holiday bookings during August. With this direct response campaign we’re reminding holiday makers just how much money they can save by pre-booking their airport parking or airport hotel through HolidayExtras.com. Customers can relax in the knowledge that they’ve booked with a Best Price Guarantee, and spend the money they’ve saved enjoying themselves.”