Worldreviewer throws AdNet system open to third parties

Worldreviewer has developed a white-label version of its AdNet advertising platform for publishers.

The destination specialist has already signed up Columbus Travel Media’s World Travel Guide as its first partner.

The technology enables partners to add their own advertisers to the system as well as their Google Adsense code.

Worldreviewer, which gets a share of click through revenue, has also affiliated the system to about 20 other travel websites including Wanderlust and placesonline as a means of building up traffic.

The company has also revamped its weather guide adding sliders enabling users to select destinations by choosing a maximum daily temperature and average daily rainfall.

Users can click on the destination and view relevant offers and experiences.

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