The company has signed a deal with rich media company Trailstream to put 1,500 videos on the site, with the figure expected to double in the coming months.
A cheap holidays facility has also been added to the front page enabling users to see the deals other people are searching for.
IT director Thomas Kempster said: “We are going back to selling packages and we think there is a resurgence in that again and people are coming to the site based on search engine optimisation work on package holidays.”
A blog has been added to the site with expert tips and information from staff. The plan is to invite customers to contribute to the blog in the future.
The destination guide section has also been revamped and made more prominent to improve SEO and enable customers to use it to search for their holiday.
Kempster said: “We’ve only just got stuck into SEO but we’re looking forward to much better returns.
The company signed a 12-month deal with digital marketing specialist Latitude last Autumn.
Packyourbags is also reinforcing the ABTA and ATOL protection message on the home page of the site.