RWA develops white label service

Tour operator system specialist RWA has unveiled an enhanced white label system enabling travel companies to set up specialist websites.

The technology enables travel companies to spread different products across multiple specialist websites all drawn from the same inventory system.

The white label technology links with RWA’s Sell-It technology to allow retailers and operators to set up discount websites for different groups of customers.

Business development director Mark Bradbury said the enhancements enabled travel companies to react to the market better as well as push specific destinations or special offers.

Driveline is already using the white label for its AA Getaways site as well as Opodo for its Eurostar breaks.

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