LateRooms has appointed search engine marketing specialist, Efficient Frontier, to work with its business analysis team to generate significant uplift in its European search campaigns across all three search engines.
Using Efficient Frontier’s unique blend of sophisticated algorithms, tailored services and forecasting ability to provide a specialist search marketing solution, LateRooms aims to boost the efficiency of its paid search and increase click through rate of the online campaign by up to 80%.
LateRooms is one of Europe’s leading accommodation websites offering late availability deals in over 20,000 properties worldwide, ranging from bed and breakfasts, to apartments, to five star luxury hotels.
In today’s competitive market, LateRooms’ sought the best possible search marketing solution which it could integrate with its internally managed online marketing tools.
Glyn Powditch, head of business analysis at LateRooms, explained: “Efficient Frontier presents a competitive mix of sophisticated maths behind the technology plus the quality of the staff.”
He continued: “Everyone who works at Efficient Frontier has a maths or statistics background and possesses a genuine talent for achieving maximum uplift in online campaigns. But they also understand the underlying requirements of our business.
“The result is a powerful blend of highly accurate forecasting and predictable outcomes, maximum ROI and excellent customer service.”
Scalability and adaptability are key to the success of LateRooms’ search campaigns as it responds to variations in the online market place.
Powditch said: “We work across several territories, providing hotels in destinations such as London, Madrid, Paris and Rome, and need to set the correct strategy for each individual market.”