Thunderhead and easyHotel agree partnership to personalise customer engagement

Super-budget hotel operator easyHotel has struck a deal to work with London-based agency Thunderhead to improve and personalise its customer engagement.

Super-budget hotel operator easyHotel has struck a deal to work with London-based technology company Thunderhead to improve and personalise its customer engagement.

The operator will use Thunderhead’s ONE Engagement Hub to tailor all of its interactions with customers throughout their buying and staying journey.

The agreement covers all of easyHotel’s 21 properties in the UK, Europe and the Middle East, including the three its owns in London, Croydon and Glasgow.

Thunderhead has established itself as a leading provider of technology that allows firms to use data to start building a single view of the customer.

Glen Manchester, founder and chief executive at Thunderhead said: “We’re thrilled to be working with easyHotel to enable their customer engagement strategy.

“We believe brands should humanise the relationships they have with their customers – ONE allows brands to easily have a conversation with the individual, to deliver a value-driven relationship.

“EasyHotel’s focus on their customers puts them at the forefront of a competitive industry and we’re proud to be working alongside them.”

Guy Parsons, easyHotel chief executive added: “ONE is a truly ground-breaking solution for customer engagement.

“It has already allowed us to understand our customer’s behaviour before they make a booking with one of our hotels.

“We are able to tailor the customer journey to ensure each customer is dealt with as an individual receiving relevant and timely information from us to help them confirm their booking.

“We’re committed to improve the customer journey by personalizing the experience across our hotel network and look forward to working with the team at Thunderhead.”

Thunderhead said its ONE Engagement Hub allows “businesses to converse with each customer with an intelligent voice across any and all touchpoints”.

The hub integrates with clients’ existing technology and customer-facing systems to help them improve their digital conversations and deliver personalised interactions.

Thunderhead says its cloud-based technology learns from each interaction and provides clients with actionable insights into customer behaviour.

The firm said its engagement team will work closely with easyHotel in the initial phases providing expert advice to drive its customer engagement strategy.