Icelolly.com selects Epiphany in bid to boost organic search

Holiday price comparison website icelolly.com has chosen Jaywing’s search specialists Epiphany to support its organic search strategy.

Holiday price comparison website icelolly.com has chosen Jaywing’s search specialists Epiphany to support its organic search strategy.

Leeds-based agency Epiphany has been tasked with improving and optimising icelolly.com’s organic search performance, assisting the in-house team with its content strategy and link-building, as well as increasing the company’s brand awareness.

Icelolly.com, now more than 10 years old, has to date concentrated its TV marketing activity with celebrity endorsements, and inclusion in primetime TV shows.

Ross Matthews, chief marketing officer at icelolly.com, said: “What set Epiphany apart was its creative-led and user-focused SEO approach. This really appealed to us as a customer-motivated company.

“We operate in a competitive market, so it’s imperative to get our brand seen online during key periods throughout the year, and it’s important that our online marketing activity accurately reflects our brand.

“We have ambitious growth plans and Epiphany’s experience and knowledge of the market makes it best placed to help us achieve them.”

Epiphany managing director, Tom Salmon, added: “We’re delighted to be working with icelolly.com and are particularly excited by the opportunity to help them get the most from all of their media investments through digital.”