Singapore Airlines has signed up for the full suite of Amadeus revenue management solutions.
The carrier will adopt the next generation Amadeus Altea system integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales.
The technology company’s airline IT senor vice president, Julia Sattel, said: “A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where ‘big data’ creates opportunities for more sophisticated practices.
“Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices.”
The airline will also adopt the Amadeus Dynamic Pricing and Amadeus Altéa Group Manager solutions.
Hazem Hussein, executive vice president, airline commercial at Amadeus Asia Pacific, said: “Singapore Airlines had a clear vision for the next stage of its revenue management and pricing strategy, and we are pleased to have been chosen to bring this vision to life.”