Online grows as ClubMed moves upmarket

Club Med’s global web strategy has led to a 50% increase in the proportion of overall sales taken online.

In the six months to end-April 2008, 12% of total sales were taken online, compared with only 8% in the previous winter period. More than 10m people visited the web site during the half, and Club Med is on target to take €220m-worth of bookings online during the current financial year.

While the online specifics of the UK are not revealed, it said that online sales were up in all countries. During the half, 15,000 Brits went on a Club Med holiday compared with 12,700 in the previous winter.

It has a web presence in twenty countries, with recent additions Korea, Brazil and Japan.

Cub Med also described its web site as ‘an important customer recruitment channel’. Club Med’s ongoing strategy is to move its target audience as well as its product upmarket. During the half it added 20,000 customers, driven by its increasing popularity with families.

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