Sumplex targets WTM hard launch offering OTAs hotel content that converts

A new hotel content provider targeting OTAs is set for a hard launch at World Travel Market this November.

A new hotel content provider targeting OTAs is set for a hard launch at World Travel Market this November.

London-based Sumplex was established to offer online agents a solution to the problem of poor property images and uninspiring descriptions.

The firm says it can also offer clients a way to translate its content to enable OTAs to break into overseas markets.

It claims many OTAs have been forced to produce their own content at great expense employing teams of producers to write and curate it.

The platform was developed over 18 months and was soft launched in May allowing it to “battle test” the technology, according to chief executive Deon Robertson.

He said: “I believe that any good technology serves both the supplier and consumer, and Sumplex achieves this aim.

“We have battle-tested the solution and OTAs can now gain cost effective access to new markets like China, Russia, Middle East, LATAM, Far East and Africa using our ‘lean back’ technology.

“Consumers get to choose their accommodation based on comprehensive information and accurate representation.

“Conversion rates are much higher and consumers are happier with their choice. A happier customer is a repeat customer, which in turn reduces acquisition costs and can increase ‘network effect’ marketing.”

Sumplex claims the solution offers comprehensive customer-friendly content in multiple languages that helps to improve online conversion rates.

Robertson said the firm is now in a position to offer the solution to the wider travel industry and is targeting a hard launch to coincide with World Travel Market in London this November.