Travel technology company intuitive has begun using interactive voice response (IVR) for customers of its reservation platform iVector, to take secure payments over the phone.
IVR enables travel companies to temporarily direct phone calls to an external, secure automated payment function.
The company claims that as well as providing Payment Card Industry (PCI) compliance, their customers “now benefit from the confidence that their booking will be safe and secure”.
Customers booking a holiday through an agent can choose to either manually read out their card details or to go through to the third party IVR system.
If they choose IVR, the customer will follow automated instructions to input their details using their keypad.
They will then be transferred back to the agent to complete the booking.
Initially, iVector connects with ININ, the third party company that deals with the IVR and sends card details across for processing. Integrations with other similar services will follow.
Jackie Groves, intuitive’s sales and marketing director, said: “This automation offers a more efficient and secure service, giving customers confidence as well speed of service.
“This is just one of many ways in which state-of-the-art tech can put travel companies ahead of the game.”