Amadeus and the United Nations World Tourism Organization (UNWTO) are joining forces in a bid to strengthen technology in tourism.
The organisations want to advance the use in areas such as education and ‘multimodality’ – the door-to-door planning and ticketing of trips involving all possible transport options.
Their Memorandum of Understanding will include the development of a UNWTO prototype on multimodality.“Innovative technological solutions are fundamental for the tourism sector’s competitiveness and ability to create jobs and inclusive development worldwide,” said UNWTO secretary general Taleb Rifai.
“UNWTO is looking forward to working even closer with Amadeus, a highly valued affiliate member and key player in this field, to strengthen the ties between tourism and technology.”
Tomás López Fernebrand, senior vice president for the general counsel and corporate secretary of Amadeus IT Group, said: “It gives me great satisfaction to strengthen our relationship and build upon our respective areas of expertise: technology and tourism.
“Amadeus is committed to strengthening the sustainability of the travel and tourism sector and already has many initiatives in two of the key agreed priorities – tourism education and innovation in technology.
“We look forward to amplifying these through the network of UNWTO affiliates and its events to shape the future of travel.”
Amadeus will also take part in the UNWTO Talent Development in Tourism pilot project and in various capacity building initiatives.