Thomson pilots web technology in shops

Thomson is piloting its website technology within 100 of its own shops before extending the service to its entire retail network over the course of the year.

The company has customised the website slightly for travel agents enabling them to enter IATA codes and use a late deals grid.

TUI agents log-in to the service, which connects direct to the main reservation system, and it is fully integrated into the operator’s back-office system.

TUI Travel director of new media Graham Donoghue said: “What we give to B2C we give to B2B so 90% is the same.”

Donoghue said the plan was to bed the system down within the TUI retail network before offering it to third party agents some time next year.

Recent enhancements to the website include predictive text to aid consumer searches as well as a list of the most popular destinations and resorts displayed in different size text depending how often it is clicked on.

The company is also trialling the iGoogle destination widget within Thomson Labs.

Consumers can download the widget and search for Thomson holidays from their personal iGoogle page.

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