Monarch to switch web address

Monarch Airlines is to abandon its existing URL for customers in favour of a new branded website.

The switch to is expected to take place in the coming months after an intensive press and outdoor poster campaign across the UK.

Consumers will be urged to book at the new URL through marketing activity in key cities in the UK, including Birmingham and Manchester as well as near major Monarch hubs at Luton and Gatwick.

The campaign will take place over the next six months and include fares and service level promotion.

A Monarch spokeswoman said: “The site will remain as although the customer facing brand/domain name will change to with a view to migrating to the new domain in the near future.”

London-based agency Greenlight currently handles search engine optimisation work for Monarch.

Last year Middle Eastern airline Gulf Air undertook a similar exercise when it re-branded its online presence from to

This website uses cookies to ensure you get the best experience. Learn more