Dosomethingdifferent.com has developed an XML feed for travel trade partners.
The technology is available to download and search through descriptions and images of a wide range of tours and experiences but for the booking process consultants will be deep-linked back into Dosomethingdifferent.com.
The site’s commercial director Ian Coyle said the plan was to make the XML fully bookable within the next few weeks.
In the meantime anyone using the XML will be able to access the site’s back-office area to view payments.
He also said the XML would most likely be used by larger volume players but that he was prepared to talk to any agent who can use it effectively.
Coyle also said Barcelona had just been added to the site as a first foray into Spain with Madrid, Valencia, the Costas, Canaries and Balearics to be added by the end of February.
Vietnam is also being added to the service with tours including elephant-back rides and jungle trips.
Increased short-haul beach and city product is also a target for the service.
Coyle said: “The feedback is that to have a broader appeal we need more short and mid-haul product. We have to stay true to the brand but we also want to position ourselves as a one-stop shop for all requirements.”
Current bestsellers on the site include climbs of Sydney Harbour Bridge and Sex And The City tours of New York.