Lastminute.com is expanding its Partnership Network white label programme with a deal to provide hotel content to the Aer Lingus website. The deal will give Aer Lingus online visitors access to around 40,000 hotel properties worldwide through the Sabre network and a further 40,000 from Lastminute.com, Travelocity and Medhotels. Aer Lingus will join the likes…
Aer Lingus joins Lastminute.com hotel inventory programme
Lastminute.com is expanding its Partnership Network white label programme with a deal to provide hotel content to the Aer Lingus website.
The deal will give Aer Lingus online visitors access to around 40,000 hotel properties worldwide through the Sabre network and a further 40,000 from Lastminute.com, Travelocity and Medhotels.
Aer Lingus will join the likes of WAYN.com and Frenchconnections.co.uk on the programme, which launched in the summer of 2007.
Lastminute.com vice president for distribution and business development, Vic Darvey, said: “Aer Lingus’ approach, together with our market leading merchandising capabilities, will allow us to see significant growth in this sector and we aim to build for them a leading hotels programme focusing on personalisation and relevance at point of sale.”
Lastminute.com has existing white label deals for full travel services, including flights, with Tesco.com and BAA.
