Aeroflot is to use Sabre technology to gather and analyse data from across its operations.
The airline, which carries almost 24 million passengers a year, is to employ Sabre’s Intelligence Exchange solution.
It will enable the carrier to generate incremental revenue, reduce costs and deliver a personalised experience to air travellers, Sabre claims.
Sabre Airline Solutions senior vice president and chief marketing officer, Dana Jones, said: “Passengers create huge data footprints when they travel, yet most airlines lack the infrastructure to harness this information, leaving almost 90% of traveller data unstructured.
“By leveraging Intelligence Exchange to offer the right product to the right customer at the right time, Aeroflot can expect to receive incremental revenue.”
Aeroflot deputy director general for IT, Kirill Bogdanov, said: “We chose to expand our already successful relationship with Sabre because it offers the most advanced technology on the market, which will help us better understand our passengers in this data-rich era.
“We are widely known in Russia for our innovation, and have ambitions to become one of the world’s largest carriers; working with Sabre puts us in the best position to achieve our goals by remaining ahead of our competition and leading the market through the use of technology that creates new, unrivalled experiences for our passengers.”