Wyndham Hotel Group is to migrate its central reservations systems to Sabre’s SynXis central reservations solution.
The agreement makes Sabre the exclusive global central reservation system provider for the hotel company, while making Wyndham the first global company to leverage the overall Sabre SynXis Enterprise Platform.
The arrangement expands on a strategic property management services agreement forged in 2014, to migrate 4,500 Wyndham branded properties to Sabre’s ‘software-as-a-service’ property management system, SynXis Property Manager.
The first hotel to participate under a successful pilot is the Days Inn Raleigh Downtown in Raleigh, North Carolina.
This next phase of the partnership will see Sabre’s SynXis enterprise platform power central reservations for all of Wyndham Hotel Group’s branded properties.
The process of migrating all 7,600 properties to the web-based central reservations function is due to start by the end of the year and will take up to 24 months to complete.
Geoff Ballotti, president and chief executive of Wyndham, said: “As one of the most important value propositions we can provide to our franchisees and owners, Wyndham is absolute in its commitment to deliver the best technology and revenue generation platforms to help our hotels grow their businesses.
“By leveraging the entire Sabre SynXis enterprise platform, hotels within the Wyndham family of hotel brands will be able to more effectively manage their pricing and inventory, enjoy connectivity to an unmatched number of global distribution partners, utilise a broad array of currency and language capabilities and have access to a fully integrated customer profile and history that is tied into our new Wyndham Rewards programme.
“For our economy and midscale brands, this creates a strong competitive advantage by allowing them to deliver superior service and a memorable brand experience to their guests.”
Tom Klien, chief executive and president of Sabre, said: “Wyndham Hotel Group’s commitment to leveraging the most advanced technology solutions from Sabre for its franchisees will help drive profitability and maximise yield.
“Through our continued innovation and investment, Sabre has built an unrivalled and scalable platform of hospitality solutions that will help Wyndham Hotel Group deliver a world-class guest experience across its branded hotels.”