Wendy Wu Tours plans to introduce online bookings for parts of its programme.
The operator is using travel technology supplier TigerBay to provide a full platform and new website to support the move.
The development follows Martin Randall Travel signing up to implement a full system with an integrated website, developed by TigerBay.
A total of 16 operators have adopted the technology firm’s sales and management system since it went live two years ago, with others using specific modules and TigerBay-developed websites.
Managing director Carl Morgan said: “We are very proud to be working with prestigious operators such as Wendy Wu Tours and Martin Randall Travel along with our other customers.
“We have worked hard with our customers and partners, listening to what they have told us, to provide solutions that will work for them now and in the future.
“Our customers expect us to be proactive, innovative and responsive. Our aim is to help them work efficiently, maximise all possible distribution channels, and ensure that we provide a quality product and service they can trust. ”
He added: “Looking forwards, we will continue to do what we do best and use our industry knowledge to provide flexible software solutions that make a difference to our customers’ bottom line.”