KAYAK agrees deal to integrate ATPCO’s Routehappy rich content

Amenities, Universal Ticket Attributes and Universal Product Attributes to be used across price comparison division

Provider of rich airline content to travel firms ATPCO has struck a multi-year deal with Booking Group-owned price comparison division KAYAK.

The deal will see all three Routehappy rich content types: Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) used by KAYAK’s portfolio of travel brands.

Debby Soo, chief commercial officer at KAYAK, said: “We want our users to have the best possible information to evaluate flights. Routehappy makes it easy for our partners to merchandise their offers and, in turn, for travelers to make the perfect choice.”

ATPCO said the content integration will help KAYAK enhance its flight shopping displays so customers better understand available choices when looking for a flight.

KAYAK will integrate Amenities and UTAs across its travel brands to display amenities like WiFi availability, USB outlets, in-flight entertainment and food in its flight search results.

The UTA integration will provide an updated display that will help travellers assess the benefits and restrictions of each ticket option.

This may include seat selection, cancellations and flight changes and a more visual display with a UPA integration including photos, videos and 360 tours of the aircraft.

KAYAK’s integration of ATPCO’s Routehappy rich content follows an earlier integration between the companies, and reflects how as airlines unbundle their offers metasearch sites need more high quality product and fare content.

Jonathan Savitch, chief commercial officer at ATPCO, said: “Creating and distributing high quality, comprehensive rich content is hard.

“Our Retailing teams are constantly looking at trends, monitoring fleet changes, and working directly with airlines to keep the content relevant and fresh.

“Having KAYAK back on board is a testament to that commitment and we’re delighted that KAYAK has put its trust in us to deliver content that matters to their customers. The days of just using price and schedule to make flight shopping decisions are over.”