Travel Ad Network to handle US advertising for WAYN

The Travel Ad Network has been selected by to run inbound advertising space for US visitors to the travel social network.

The partnership will see TAN, who specialise in servicing site-specific ads and destination targeted campaigns, work on the WAYN site for all US users.

TAN runs display campaigns for the likes of Air France, Best Western, Hyatt, American Express, Dollar Rent-A-Car and VisitIreland.

The highest profile sites on the TAN system include Lonely Planet, Rough Guides and Kayak.

WAYN co-founder and co-chief executive Jerome Touze said: “Ensuring our members receive targeted and relevant advertising is vital to the user experience.

“We are looking forward to working exclusively with the leading travel ad network to look after our US inventory which is increasing due to our very fast growing member base.”

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