Travelport and EL AL agree new airfare merchandising distribution deal

Carrier joins more than 260 others using Rich Content and Branding platform Continue reading →

National carrier of Israel, EL AL, has signed a new agreement with Travelport to use the GDS’s airfare merchandising tool.

The carrier joins more than 260 other airlines in using the Travelport Rich Content and Branding platform.

This provides agencies and travel bookers with a graphically rich experience when searching for and booking EL AL branded fares, as well as greater access to its ancillary offers.

Travelport claimed the merchandising tool will provide both it and EL AL with the potential to drive increased revenue.

As an NDC level 3 Iata certified aggregator Travelport will support the carrier by giving it the opportunity to create NDC connections and display NDC-based content on its platform.

Donna Bahar, deputy director distribution and reservations systems at EL AL, said: “With growing competition on flights to Europe and beyond, it’s crucial for EL AL to innovate and provide differentiated options for customers.

“Our collaboration with Travelport to provide agents with visually rich fare and ancillary content is a significant strategic step to support our vision to be the first-choice airline for all customers traveling to and from Israel.”

Philip Saunders, Travelport vice president, air commerce, Europe Middle East and Africa, added:

“Today’s announcement further strengthens the cooperation between EL AL and Travelport.

“We are delighted the airline has extended the scope of our partnership to include Travelport Rich Content and Branding in order to differentiate its offers and enable customers to choose the flight package that best suits their needs.”