SAS renews Travelport GDS content deal

All 67,000 travel agents connected to Travelport will be able to continue to access SAS content through a renewed full content deal.

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All 67,000 travel agents connected to Travelport will be able to continue to access SAS content through a renewed full content deal.

The Scandinavian carrier SAS has committed to Travelport Rich Content and Branding, which allows airlines to control how their offerings are visually presented and described to agents.

SAS will also make paid seating, a key ancillary service for the airline, available through Travelport’s Commerce platform. This offers agents the ability to book chargeable seats with extra leg room as part of the booking workflow.

Simon Ferguson, UK and Ireland managing director of Travelport, added: “We are allowing airlines the ability to market themselves in a highly individual way that we believe sets us apart from our competitors.

“We have a long standing relationship with SAS and look forward to even more success together in the future.”

Per Wehlander, head of GDS agreements and distribution planning at SAS, said: “We are pleased to have reached this new agreement with Travelport and are excited about the potential for growth its latest point of sale solutions offer our business.”