The International Hotel Investment Forum (IHIF) has announced plans to launch the IHIF Hotel Tech Hub in 2018.
The hub will be an immersive space where hotel owners, operators and their partners can learn more about the latest technology trends.
The event will see over twenty expert speakers will present, debate and live demo the latest technology innovations across the three-day event in Berlin on March 5-7.
Alexi Khajavi, managing director EMEA, Questex Hospitality Group said: “Every industry event comprises a significant technology component and that is to be expected in today’s high-tech world.
“However, the IHIF Hotel Tech Hub has been specifically designed to connect investors and owners directly with technology providers and suppliers.
“Our aim with this initiative is to facilitate meetings, start conversations and ultimately get deals done.
“I can’t stress strongly enough the value of this unique proposition to suppliers and investors alike.
“This dedicated space will allow technology providers to speak directly to those contracting and implementing technology into hotels.”
Rom Hendler, founder and managing partner at InnoVel, which is supporting the tech hub added: “The travel industry in general and the hotel industry in particular are in a dire need of innovation and new technology solutions to stay current, efficient and attractive.
“Many of the technology innovations are already in existence in other industries but fail to transfer to hospitality businesses.
“One of the main reasons for this is that the decision makers are often leaving critical decisions around technology to their IT leaders and those in many cases are not interested in the additional work and risks that come with it.
“The uniqueness of the IHIF Hotel Tech Hub is that it is exposing the top leaders of the industry to those type of solutions.
“It is one of the first opportunities where small start-ups or technology providers can meet the owners, the management companies, the brands and even the private equities, all looking for ways to make their businesses more profitable.”