HF Holidays inks deal with d-flo for automated post booking comms

Leading walking and leisure activity holidays provider HF Holidays has struck a deal with d-flo to use its post-booking customer communications technology.

Leading walking and leisure activity provider HF Holidays has struck a deal with d-flo to use its post-booking customer communications technology.

The tie-up will see the operator use d-flo’s TravelComms software that takes raw reservations data and tailors branded, personalised communications for each customer.

D-flo claims it can help firms drive up loyalty and reduce operating costs while improving customer service.

TravelComms can be used both for direct bookings and those made through third party travel agents.

Colin Brimson, co-founder and business development director at d-flo, said: “We’re very proud to have been selected to help HF Holidays achieve their goals for this important area of their customer communications.

“Our approach to all projects with our customers is to understand what they are trying to accomplish with their documentation and data flows, then use our expertise to give them what they want in solutions that add real value to their business.”

David Harington, head of administration at HF Holidays, added: “We are always looking to improve the experience we deliver to our customers, and we already know that communication about their holiday itineraries is an important element for them.

“We aim to make a wider range of information about their holiday available to guests more speedily, in whatever form they prefer, whether via the post or online.

“In the latter case, we want to give our holidaymakers extended capability to manage their own information in our website’s ‘My Booking’ portal.

“We are delighted to be working with d-flo to automate processes that we currently handle manually to achieve this, as they have proven success in this field with other specialist tour operators.”