Expedia Affiliate Network inks Gimmonix deal for Middle East distribution

Expedia Affiliate Network inks Gimmonix deal for Middle East distribution

Expedia’s B2B hotel distribution arm Expedia Affiliate Network has signed a deal to work with hospitality technology specialist Gimmonix.

The tie-up will see EAN’s 350,000 hotels supplied to Gimmonix’s aggregation and distribution platform Travolutionary [no relation to Travolution].

EAN said this will increase the distribution of hotel accommodation to Travolutionary’s partners in the Middle East, in particular, and beyond.

Gimmonix is a rapidly growing technology company that offers optimisation services to its travel partners.

Alfonso Paredes, EAN vice president, sales EMEA and Latam, said: “Gimmonix’s technology has allowed us to reach and serve more travel partners, particularly in the Middle East, where we know that there is specific demand for a wider breadth and depth of accommodation options.”

As part of the agreement, EAN will also use Gimmonix’s hotel and room mapping product, Mapping.Works, which tracks, measures and facilitates hotel supply mapping across distribution networks. The product will be offered to selected EAN partners as an initial test.

Paredes added: “We ran a competition, called ‘Mapathon’, as part of our research into the best mapping technologies available. We chose Mapping.Works for our initial test due to their ability to accurately map inventory at 98, 7%, far above the industry average of 65%.

“We are excited to be working with Gimmonix to better meet our partners’ needs.”

Andrew Spektor, chief executive of Gimmonix, says: “We’re thrilled to offer our travel partners access to EAN’s competitive rates and availabilities.

“We know that travellers are looking for quality, attractive rates and more choice at popular destinations across the globe, which is what EAN provides.

“We’re also excited to provide EAN’s partners with our optimised mapping solution, Mapping.Works, giving them confidence that hotel supply is correctly mapped and available for purchase.”

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